In Canada, where timely and effective emergency response can be the difference between life and death, Imedica BLS Canada is pioneering a new era of Basic Life Support (BLS) training. Founded by a team of dedicated healthcare visionaries – Dr. Maryam Daneshian, Dr. Salman Erfanian, and Dr. Somayyeh Motevalli – Imedica is transforming how Canadians […]
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While precise daily figures for Canada are difficult to pin down, estimates suggest that dozens of Canadians die every day due to sudden cardiac arrest. Heart disease is a leading cause of death in Canada, and a significant portion of these deaths are sudden and cardiac-related. For example, the Heart & Stroke Foundation of Canada notes that approximately 40,000 cardiac arrests occur annually in Canada. This averages out to over 100 cardiac arrests per day, and a significant number of these are fatal.
Studies consistently show that bystander CPR and early defibrillation (using an AED) can significantly increase survival rates for out-of-hospital cardiac arrest. For every minute CPR is delayed, the chance of survival decreases by 7-10%. If a larger percentage of the population had access to and were trained in basic BLS, thousands of additional lives could potentially be saved each year in Canada. Some research suggests that bystander CPR rates could be doubled with increased access and awareness, leading to a substantial improvement in survival outcomes.
The majority of cardiac arrests occur outside of a hospital setting. Estimates vary, but in Canada, it’s generally believed that around 80-85% of cardiac arrests happen at home, in public places, or in other non-hospital environments. This highlights the critical importance of bystander intervention and the need for widespread BLS training in the community.
ABOUT IMEDICA
At IMEDICA, based in Newmarket, Ontario, Canada, we are driven by a singular mission: to revolutionize healthcare training and empower individuals across the nation with the skills and confidence to respond effectively in life-threatening medical emergencies. Recognizing the critical need for accessible, engaging, and impactful Basic Life Support (BLS) education, we’ve harnessed the transformative power of cutting-edge technologies like Artificial Intelligence (AI) and Virtual Reality (VR) to create a learning experience unlike any other.
Our journey began with a deep understanding of the challenges in traditional BLS training – the limitations of passive learning, the difficulty in replicating real-world scenarios, and the need for personalized feedback to truly master life-saving skills. Inspired by the potential of immersive technology and intelligent systems, we envisioned a future where every Canadian, from healthcare professionals to concerned citizens, could access premier BLS training that is both highly effective and deeply engaging.
IMEDICA Vision, Our Mission
Excellence, Innovation, Collaboration: A One- Stop-Solution
IMEDICA is powered by a dedicated team of experts who bring a wealth of experience from diverse fields, including:
- Healthcare Professionals: Our curriculum is developed and overseen by seasoned medical professionals, ensuring clinical accuracy and alignment with the latest Canadian BLS guidelines. Their real-world experience informs the design of our simulations and the core principles we teach.
- Technology Innovators: Our team of skilled developers and AI specialists are passionate about leveraging the latest advancements in virtual reality and artificial intelligence to create truly immersive and intelligent learning experiences.
- Educational Specialists: We are committed to pedagogical best practices, ensuring our training is not only technologically advanced but also highly effective in knowledge transfer and skill acquisition for learners of all backgrounds.
Experience Life-Saving Skills, Risk-Free
Immerse yourself in realistic medical emergencies through our cutting-edge Virtual Reality simulations. Practice critical BLS procedures in a safe, consequence-free environment, building the muscle memory and confidence needed to act decisively in real-world situations across Canada.
Personalized Learning Powered by AI
Our intelligent AI platform analyzes your performance and provides tailored feedback, guiding you to BLS mastery faster and more effectively. Benefit from a learning experience that adapts to your individual needs, ensuring you achieve competency in line with Canadian standards, wherever you are.
Accessible & Nationally Recognized BLS Certification
Description: Gain essential life-saving skills and a respected BLS certification through our flexible online courses and (future) mobile application, accessible anywhere in Canada. Learn at your own pace and equip yourself with the knowledge and confidence to make a difference in any emergency.
Meet iMEDICA Team
IMEDICA BLS Canada was established by a team of dedicated healthcare professionals who recognized the need to revolutionize Basic Life Support (BLS) education. Our founders, driven by a shared vision to empower Canadians with life-saving skills, have combined their diverse expertise to create innovative and effective training solutions.
Dr Salman
Dr. Erfanian is an experienced Emergency Medicine Specialist with a focus on leveraging cutting-edge medical technologies. His deep understanding of the fast-paced and critical nature of emergency situations drives the development of IMEDICA's immersive VR simulations and AI-powered feedback systems, designed to prepare learners for real-world scenarios.
Salman Erfanian, MD
Dr Somayyeh Motevalli
Dr. Motevalli brings her entrepreneurial spirit and proven leadership skills to IMEDICA BLS Canada. As a successful dental surgeon and clinic owner, she understands the importance of effective management and decision-making, skills that are vital in emergency situations. Her business acumen drives the strategic growth and expansion of IMEDICA, ensuring that our life-saving training reaches a wider audience.
Somayyeh Motevalli, DDS
Dr Maryam Daneshian
Dr. Daneshian is a highly skilled Anesthesiologist with a strong commitment to advancing medical education. Her extensive clinical experience and research background in anesthesia and special care provide a crucial foundation for the development of IMEDICA's clinically relevant and high-quality BLS training programs.
Maryam Daneshian, MD
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IMEDICA Insights & Articles
About the Founders: Our Commitment to Empowering Life-Savers
IMEDICA BLS Canada was founded by a team of dedicated healthcare professionals with a shared vision: to transform Basic Life Support (BLS) training and empower individuals across Canada to confidently respond to medical emergencies. Our founders’ diverse expertise and unwavering commitment to improving patient outcomes form the cornerstone of our innovative approach. Meet the Founders […]
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AED Training: How Imedica Empowers You to Save Lives with Automated External Defibrillators
Sudden cardiac arrest (SCA) is a life-threatening emergency that can strike anyone, anywhere. In these critical moments, the availability of an Automated External Defibrillator (AED) and the knowledge to use it can dramatically increase the chances of survival. Imedica is committed to equipping Canadians with this life-saving skill through our comprehensive AED training programs. This […]
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